What's PWAR about anyway?

OK folks, before we even begin here, I need you to understand that I am no racing expert. I am a racing fan. I don't have a world of experience in the sport but I do have a lot of experience in marketing. I started this blog because my wife's cousin wants to get into racing but I think he's been going at it in the wrong way for a very very long time. It's been a noble little effort on the part of his family though. However, I'll be the first to tell you that he and his father/car owner/coach/././. are missing out on many opportunities to get their names out there because they are

a) very old school

b) into cars and driving, not motor sports as in the community of auto racing

c) they are allergic to technology

d) they think money comes for free

and finally...

e) good people that can help are hard to come by.

That last one is the other reason I started this blog. It's tough for rookie drivers to get sponsors and get a ride. It's tough for racers and their teams to get connected to the people with the money. Why? Racing is a G.O.B. (Good Ole Boy) Sport. Either you're in or you're not. A lucky few get their chance at the big show but many many more struggle their whole lives to penetrate the inner circle. The questions that I would like this blog to answer are:

• Why can't people get into the inner circle of racing faster?
  
• What does it take to get sponsorship (and keep it)?
  
• What things can be done to increase visibility of drivers seeking rides?
  
• What do racing teams need to think about as they move up through the ranks in racing?
  
• How can rookie's get connected to reputable agents?
  
• How can sponsors get connected to serious drivers that are capable of representing their brand?
  

Basically, all of the questions that scare the be-jesus out of parents as they see the costs of helping their kids realize their dream of racing go up and up. The same questions that drivers and teams have. The things that many people think need to be done but which no-one really gives you a straight answer. Hopefully, over time, this blog will become a community of folks thinking and working together on ideas that can work for everyone trying to make it big.

Thanks for listening and if you think this blog is a good thing let me know. If you want to start a dialogue on ideas for moving through the levels, lets put our heads together. I'd love to teach someone who is willing how they can use technology to do a lot of the things that agents are paid to do but sometimes don't (at least not until you're in the big time).

See you in the blogosphere.